Opportunity assessment and ROI map
We map processes, measure real time and cost, and rank initiatives by impact against effort. You leave with a plan, not a wish list.
Capability 02
AI advisory and process implementation
We identify where artificial intelligence produces measurable return in your operation, implement it alongside Unpredator, and leave your team able to run it.
The problem is not the technology. It is the operation.
Almost every large company has already run an AI pilot. An enthusiastic trial, a demo that impressed the committee, and then nothing: the real process stayed exactly the same, because nobody redesigned the workflow, nobody owned the outcome, and nobody trained the people who had to use it.
Our starting point is not the model, it is the process. We measure where the hours go, what they cost, and which part can be automated without breaking controls or quality. Then we implement — and only then do we talk about tools.
Our AI partner
We work with Unpredator
Our entire artificial intelligence and automation practice runs in partnership with Unpredator, an AI consultancy and product studio. We share partners, judgement and method — which is why this is not subcontracting, it is the same team.
Visit UnpredatorStay Wild. Stay Human.
Unpredator's thesis, and ours: AI takes the grunt work; your people keep the thinking, the intuition and the authorship.
- Founders with 35+ combined years at BBDO, Grey and Ogilvy, and work with Fortune 500 brands
- Custom-built AI systems, not reselling third-party tools
- Training and adoption programs that leave teams operationally fluent
- Leadership advisory on what changes in the organization, not just what gets automated
Services
How we engage
Workflow redesign and automation
We redesign the process first and automate second, integrating with the systems you already run instead of adding one more tool.
Custom agents and assistants
Assistants grounded in your internal knowledge, supporting customer service and sales enablement, custom-built with Unpredator, with access control and answer traceability.
Data and reporting automation
Source consolidation, dashboards that refresh themselves, and reports that stop being assembled by hand every month.
AI for marketing and operations
Content pipelines, personalization, localization at scale and campaign analysis. Our own experiential practice is the first use case.
Training and adoption
Role-specific enablement, not generic sessions, backed by Unpredator's adoption programs. Success is measured by how many people still use it at ninety days.
Governance, security and compliance
Usage policy, sensitive data handling, human review on critical decisions and an auditable record. Compatible with your headquarters' frameworks.
Pilot-to-scale roadmap
We define pilot exit criteria on day one: which metric, which threshold, what happens if it is met and what happens if it is not.
Engagement models
Three ways to start
A
3 to 5 weeks
Assessment sprint
A full audit of one area or process. You receive a process map, quantified hours and costs, ranked opportunities and a phased implementation plan.
You leave with an investment decision backed by numbers.
B
6 to 16 weeks
Project implementation
We take one or two prioritized initiatives to production: workflow redesign, build, integration, testing, training and handover.
A process running in production, documented, and owned by your team.
C
Monthly
Ongoing partnership
Dedicated capacity to iterate the automation portfolio, bring in new areas and sustain adoption as the team matures.
Internal capability that grows instead of dependence on us.
How we think
Four rules we do not negotiate
Process before tooling
Automating a bad process only produces errors faster. The workflow gets fixed first.
Your people in from day one
If the team doing the work was not part of the redesign, adoption does not happen. No exceptions.
Human in the loop where it matters
Any decision with legal, financial or reputational impact keeps human review and an auditable record.
We measure before and after
Without a baseline taken before we start, any improvement is just an opinion.
The difference
Consultants who also execute in the real world
We run an experiential marketing agency: vendor-heavy productions, field teams, impossible timelines and budgets that cannot move. Every automation we propose is tested in our own operation first, alongside Unpredator. We do not recommend anything we are not willing to use at six on a Monday morning while building an event.
See experiential marketingTell us what you are working on
A regional launch, a convention, an internal process eating hours you do not have. Write to us and within 48 hours you will know whether we can help and how.